Did MuscleTech Nitro-Tech 100% Whey Gold, 2.2 → 2 lb tub shrink?

Size FactsDid it shrink? Yes
Before999 g
After907 g
−9.2%smaller
Price per 100 g · if the price stayed the same+10.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 61st-largest of 68 documented health & supplements cuts (tied with 2 others); a bigger cut than 28% of all 1,366 cases in the library. See the biggest cuts →

When
2025
Country
United States
Brand
MuscleTech
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 631656710465 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 182898 → 332313 (UPC 631656710465) dsld.od.nih.gov

Source fetched 2026-10-24. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (631656710465): label 182898 (dsld.od.nih.gov) lists 999 g, the newer label 332313 (dsld.od.nih.gov) lists 907, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. Strawberry, same scoop: 31 servings became 28. This is the second cut to the same tub after 2.5 → 2.2 lb in 2019.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “nonprescription drugs” changed −1.2% (2025 average vs 2024, same 11 months, a broad match for this category). The size cut alone raises the price per gram by +10.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“DSLD label 182898: MuscleTech Performance Series NITRO TECH 100% Whey Gold Strawberry, UPC 6 31656 71046 5, net contents 2.2 lbs / 999 Gram(s), serving size 33 Gram(s) → DSLD label 332313: MuscleTech Nitro Tech 100% Whey Gold Strawberry Shortcake, UPC 6 31656 71046 5, net contents 2 Pound(s) / 907 Gram(s), serving size 33 Gram(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: protein powder shrinkflation, every documented case in one place, brand by brand. Also: vitamin shrinkflation.

More from MuscleTech

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Cite this case

ShrinkRadar, “Did MuscleTech Nitro-Tech 100% Whey Gold, 2.2 → 2 lb tub shrink? 999 g → 907 g”, https://shrinkradar.com/cases/muscletech-nitro-tech-100-whey-gold-2-2-2-lb-tub-us-2025.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 182898 → 332313 (UPC 631656710465) (https://dsld.od.nih.gov/label/332313).

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