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Did The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules shrink?

Size FactsDid it shrink? Yes
Before90 capsules
After60 capsules
−33.3%smaller
Price per capsule · if the price stayed the same+50.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 11th-largest of 68 documented health & supplements cuts (tied with 3 others); a bigger cut than 93% of all 1,366 cases in the library. See the biggest cuts →

When
2017
Country
United States
Brand
The Vitamin Shoppe
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 766536017188 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 35135 → 81245 (UPC 766536017188) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (766536017188): label 35135 (dsld.od.nih.gov) lists 90 capsules, the newer label 81245 (dsld.od.nih.gov) lists 60, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

What the source says

“DSLD label 35135: The Vitamin Shoppe Ginkgo Biloba Extract 60 mg, UPC 7 66536 01718 8, net contents 90 Capsule(s), serving size 1 Capsule(s) → DSLD label 81245: The Vitamin Shoppe Ginkgo Biloba Extract 60 mg, UPC 7 66536 01718 8, net contents 60 Capsule(s), serving size 1 Capsule(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

More from The Vitamin Shoppe

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Cite this case

ShrinkRadar, “Did The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules shrink? 90 capsules → 60 capsules”, https://shrinkradar.com/cases/the-vitamin-shoppe-ginkgo-biloba-extract-60-mg-capsules-us-2017.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 35135 → 81245 (UPC 766536017188) (https://dsld.od.nih.gov/label/81245).

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