Did The Vitamin Shoppe Hawthorn Extract 565 mg capsules shrink?

Size FactsDid it shrink? Yes
Before360 capsules
After300 capsules
−16.7%smaller
Price per capsule · if the price stayed the same+20.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 34th-largest of 68 documented health & supplements cuts (tied with 9 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2018
Country
United States
Brand
The Vitamin Shoppe
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 766536017416 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 180798 → 183415 (UPC 766536017416) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (766536017416): label 180798 (dsld.od.nih.gov) lists 360 capsules, the newer label 183415 (dsld.od.nih.gov) lists 300, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “nonprescription drugs” changed −0.5% (2018 average vs 2017, a broad match for this category). The size cut alone raises the price per capsule by +20.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“DSLD label 180798: The Vitamin Shoppe Hawthorn Extract 565 mg, UPC 7 66536 01741 6, net contents 360 Capsule(s), serving size 1 Capsule(s) → DSLD label 183415: The Vitamin Shoppe Hawthorn Extract 565 mg, UPC 7 66536 01741 6, net contents 300 Capsule(s), serving size 1 Capsule(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

More from The Vitamin Shoppe

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Cite this case

ShrinkRadar, “Did The Vitamin Shoppe Hawthorn Extract 565 mg capsules shrink? 360 capsules → 300 capsules”, https://shrinkradar.com/cases/the-vitamin-shoppe-hawthorn-extract-565-mg-capsules-us-2018.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 180798 → 183415 (UPC 766536017416) (https://dsld.od.nih.gov/label/183415).

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