Did Qunol Ultra CoQ10 100 mg softgels shrink?

Size FactsDid it shrink? Yes
Before160 softgels
After120 softgels
−25.0%smaller
Price per softgel · if the price stayed the same+33.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 15th-largest of 68 documented health & supplements cuts (tied with 3 others); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2019
Country
United States
Brand
Qunol
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 898440001165 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 176981 → 205395 (UPC 898440001165) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (898440001165): label 176981 (dsld.od.nih.gov) lists 160 softgels, the newer label 205395 (dsld.od.nih.gov) lists 120, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. One softgel per serving, so 160 servings became 120.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “nonprescription drugs” changed +0.4% (2019 average vs 2018, a broad match for this category). The size cut alone raises the price per unit by +33.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“DSLD label 176981: Qunol Ultra CoQ10 100 mg, UPC 8 98440 00116 5, net contents 160 Softgel(s), serving size 1 Softgel(s) → DSLD label 205395: Qunol Ultra CoQ10 100 mg, UPC 8 98440 00116 5, net contents 120 Softgel(s), serving size 1 Softgel(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

More health & supplements in United States

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Cite this case

ShrinkRadar, “Did Qunol Ultra CoQ10 100 mg softgels shrink? 160 softgels → 120 softgels”, https://shrinkradar.com/cases/qunol-ultra-coq10-100-mg-softgels-us-2019.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 176981 → 205395 (UPC 898440001165) (https://dsld.od.nih.gov/label/205395).

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