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Did Doctor's Best Noni Concentrate 650 mg veggie capsules shrink?

Size FactsDid it shrink? Yes
Before150 capsules
After120 capsules
−20.0%smaller
Price per capsule · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 22nd-largest of 68 documented health & supplements cuts (tied with 9 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2016
Country
United States
Brand
Doctor's Best
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 753950000964 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 25214 → 62109 (UPC 753950000964) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (753950000964): label 25214 (dsld.od.nih.gov) lists 150 capsules, the newer label 62109 (dsld.od.nih.gov) lists 120, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. Two capsules per serving: 75 servings became 60.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

What the source says

“DSLD label 25214: Doctor's Best Best Noni Concentrate 650 mg, UPC 7 53950 00096 4, net contents 150 Veggie Cap(s) / 650 mg, serving size 2 Capsule(s) → DSLD label 62109: Doctor's Best Noni Concentrate 650 mg, UPC 7 53950 00096 4, net contents 120 Veggie Cap(s), serving size 2 Veggie Capsule(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Doctor's Best Noni Concentrate 650 mg veggie capsules shrink? 150 capsules → 120 capsules”, https://shrinkradar.com/cases/doctor-s-best-noni-concentrate-650-mg-veggie-capsules-us-2016.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 25214 → 62109 (UPC 753950000964) (https://dsld.od.nih.gov/label/62109).

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