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Did Bronson Vitamin E 200 IU softgels shrink?

Size FactsDid it shrink? Yes
Before250 softgels
After100 softgels
−60.0%smaller
Price per softgel · if the price stayed the same+150.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint largest of 68 documented health & supplements cuts (tied with 2 others); a bigger cut than 99% of all 1,366 cases in the library. See the biggest cuts →

When
2022
Country
United States
Brand
Bronson
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 716563055011 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 25035 → 257984 (UPC 716563055011) dsld.od.nih.gov

Source fetched 2026-10-23. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (716563055011): label 25035 (dsld.od.nih.gov) lists 250 softgels, the newer label 257984 (dsld.od.nih.gov) lists 100, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. One softgel per serving. The labels are nine years apart (2013 and 2022), so this may be a move to a smaller bottle under the same UPC rather than a hidden cut; check the price per softgel.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “nonprescription drugs” changed +4.4% (2022 average vs 2021, a broad match for this category). The size cut alone raises the price per unit by +150.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“DSLD label 25035: Bronson Laboratories Vitamin E 200 IU, UPC 7 16563 05501 1, net contents 250 Softgel(s), serving size 1 Softgel(s) → DSLD label 257984: Bronson Laboratories Vitamin E 200 IU, UPC 7 16563 05501 1, net contents 100 Softgel(s), serving size 1 Softgel(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

More from Bronson

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Cite this case

ShrinkRadar, “Did Bronson Vitamin E 200 IU softgels shrink? 250 softgels → 100 softgels”, https://shrinkradar.com/cases/bronson-vitamin-e-200-iu-softgels-us-2022.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 25035 → 257984 (UPC 716563055011) (https://dsld.od.nih.gov/label/257984).

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