Did Blue Dragon fine, medium and whole wheat egg noodles (UK) shrink?
Before you paid £0.50 per 100 g; after, £0.72 per 100 g: 43.2% more for the same amount.
How big a cut? The joint 40th-largest of 99 documented pasta, rice & meals cuts (tied with 2 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2023 · reported 23 Oct 2023
- Country
- United Kingdom
- Brand
- Blue Dragon
- Category
- Pasta, Rice & Meals
- Source
- thegrocer.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “pasta products and couscous” changed +9.1% (12 months to Oct 2023, a broad match for this category). This pack’s price per gram changed +43.2%, 34.1 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…has replaced its old 300g egg noodle packs with 250g ones Blue Dragon has removed two noodle nests from its egg noodle packs and shrunk their weight by 50g. It has replaced its old 300g packs of fine egg noodles , medium egg noodles and whole wheat noodles – which each contained six noodle nests – with 250g packs containing four nests each.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: ready meal, pizza and pasta shrinkflation, every documented case in one place, brand by brand.
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