Did Blue Dragon shrink its products?
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Updated 2026-11-02 (latest case added) · 1 sourced case, each linked to its source
Did Blue Dragon shrink its products? Yes. We have 1 documented shrinkflation case for Blue Dragon dated 2023, reported in the UK. Blue Dragon fine, medium and whole wheat egg noodles (UK) went from 300 g to 250 g (−16.7%), a 20.0% hidden price rise per unit if the price stayed the same. Where the source recorded the shelf price before and after (1 case), 1 got more expensive per unit.
1 documented case. Biggest cut: Blue Dragon fine, medium and whole wheat egg noodles (UK), 300 g → 250 g (−16.7%). See cases below.
Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.
Documented cases (1)
- Pasta, Rice & Meals · 2023
Blue Dragon fine, medium and whole wheat egg noodles (UK)
300 → 250 g−16.7%
United Kingdom · Source: thegrocer.co.uk
FAQ
Did Blue Dragon shrink its products?
Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for Blue Dragon (2023). Blue Dragon fine, medium and whole wheat egg noodles (UK) went from 300 g to 250 g (−16.7%), dated 2023.
When did Blue Dragon shrink its products?
The source dates it 2023.
Who reported Blue Dragon shrinkflation?
It comes from thegrocer.co.uk, covering the UK. Each case page quotes and links its source.
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