Did Simple Refreshing and Nourishing shower gels (UK) shrink?
Before you paid £0.30 per 100 ml; after, £0.38 per 100 ml: 26.8% more for the same amount.
How big a cut? The joint 37th-largest of 56 documented soap, shampoo & body wash cuts (tied with 10 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2023 · reported 4 May 2023
- Country
- United Kingdom
- Brand
- Simple
- Category
- Soap, Shampoo & Body Wash
- Source
- thegrocer.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “appliances, articles and products for personal care” changed +11.3% (12 months to May 2023). This pack’s price per millilitre changed +26.8%, 15.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…Unilever ’s Simple has reduced the size of its Pure soap bar for sensitive skin by 20% – replacing the 125g one with a 100g version. Simple has also replaced its 500ml Refreshing and Nourishing shower gels with 450ml formats – a reduction of 10%.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.
More from Simple
All 2 Simple cases →- Soap, Shampoo & Body Wash · 2023
Simple Pure soap bars for sensitive skin, 4-pack (UK)
125 → 100 g−20.0%
United Kingdom · Source: thegrocer.co.uk
More soap, shampoo & body wash in United Kingdom
All 4 in the case library →- Soap, Shampoo & Body Wash · 2024
Herbal Essences conditioners, Ignite My Colour / Dazzling Shine / Hello Hydration (UK)
400 → 275 ml−31.2%
United Kingdom · Source: thegrocer.co.uk - Soap, Shampoo & Body Wash · 2022
Dove Beauty Bar (UK)
100 → 90 g−10.0%
United Kingdom · Source: en.wikipedia.org
Newest in soap, shampoo & body wash
Shampoo, soap and toothpaste shrinkflation →- Soap, Shampoo & Body Wash · 2026
NIVEA Creme Care and Creme Soft cream soap bars (Hungary)
100 → 90 g−10.0%
Hungary · Source: nkfh.gov.hu - Soap, Shampoo & Body Wash · 2026
Aussie shampoo and conditioner (Norway)
500 → 400 ml−20.0%
Norway · Source: kk.no - Soap, Shampoo & Body Wash · 2026
Cow Brand Red Box (Akabako) beauty soap bar (Japan)
90 → 85 g−5.6%
Japan · Source: cow-soap.co.jp
