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Updated 2026-11-02 (latest case added) · 2 sourced cases, each linked to its source

Did Simple shrink its products? Yes. We have 2 documented shrinkflation cases for Simple dated 2023, reported in the UK. The biggest cut: Simple Pure soap bars for sensitive skin, 4-pack (UK), 125 g → 100 g (−20.0%). It is also the most recent (2023). The median Simple pack lost 15.0%, an 18.1% hidden price rise per unit at the same price. Where the source recorded the shelf price before and after (2 cases), 2 got more expensive per unit.

Size Facts
Did Simple products shrink?Yes
Documented cases2
Biggest cut−20.0%
Median cut−15.0%
Hidden rise per unit at the same price (median)+18.1%
Years2023
Most recent2023
CountriesUnited Kingdom
Pricier per unit (of 2 priced)2
Tracked daily0

2 documented cases. Biggest cut: Simple Pure soap bars for sensitive skin, 4-pack (UK), 125 g → 100 g (−20.0%). See cases below.

Shampoo, soap & toothpaste shrinkflationUK Shrinkflation Tracker

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (2)

FAQ

Did Simple shrink its products?

Yes. ShrinkRadar has 2 documented, sourced shrinkflation cases for Simple (2023). The biggest cut was Simple Pure soap bars for sensitive skin, 4-pack (UK), 125 g → 100 g (−20.0%).

Which Simple products got smaller?

Documented, newest first: Simple Pure soap bars for sensitive skin, 4-pack (UK): 125 g → 100 g (2023); Simple Refreshing and Nourishing shower gels (UK): 500 ml → 450 ml (2023).

How much smaller did Simple products get?

The cuts range from −10.0% to −20.0%, with a median of −15.0%. At an unchanged shelf price that median cut means paying 18.1% more per unit. Where the source recorded prices (2 cases), the median real rise per unit was 25.9%.

When did Simple shrink its products?

By year in our library: 2023 (2). The most recently reported is Simple Pure soap bars for sensitive skin, 4-pack (UK), dated 2023.

Who reported Simple shrinkflation?

These cases come from thegrocer.co.uk, covering the UK. Each case page quotes and links its source.

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