Did Herbal Essences conditioners, Ignite My Colour / Dazzling Shine / Hello Hydration (UK) shrink?
Before you paid £0.49 per 100 ml; after, £0.71 per 100 ml: 45.5% more for the same amount.
How big a cut? The 4th-largest of 56 documented soap, shampoo & body wash cuts; a bigger cut than 92% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2024 · reported 9 Oct 2024
- Country
- United Kingdom
- Brand
- Herbal Essences
- Category
- Soap, Shampoo & Body Wash
- Source
- thegrocer.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “appliances, articles and products for personal care” changed +0.3% (12 months to Oct 2024). This pack’s price per millilitre changed +45.5%, 45.2 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…comments Source: Procter & Gamble Herbal Essences’ core conditioners have shrunk in size by 45.5%, but shelf prices have remained the same in some retailers. Ignite My Colour, Dazzling Shine and Hello Hydration 400ml bottles have been replaced by 275ml ones in Tesco .”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.
More soap, shampoo & body wash in United Kingdom
All 4 in the case library →- Soap, Shampoo & Body Wash · 2023
Simple Pure soap bars for sensitive skin, 4-pack (UK)
125 → 100 g−20.0%
United Kingdom · Source: thegrocer.co.uk - Soap, Shampoo & Body Wash · 2023
Simple Refreshing and Nourishing shower gels (UK)
500 → 450 ml−10.0%
United Kingdom · Source: thegrocer.co.uk - Soap, Shampoo & Body Wash · 2022
Dove Beauty Bar (UK)
100 → 90 g−10.0%
United Kingdom · Source: en.wikipedia.org
Newest in soap, shampoo & body wash
Shampoo, soap and toothpaste shrinkflation →- Soap, Shampoo & Body Wash · 2026
NIVEA Creme Care and Creme Soft cream soap bars (Hungary)
100 → 90 g−10.0%
Hungary · Source: nkfh.gov.hu - Soap, Shampoo & Body Wash · 2026
Aussie shampoo and conditioner (Norway)
500 → 400 ml−20.0%
Norway · Source: kk.no - Soap, Shampoo & Body Wash · 2026
Cow Brand Red Box (Akabako) beauty soap bar (Japan)
90 → 85 g−5.6%
Japan · Source: cow-soap.co.jp
