Did Revels large pouch shrink?
Before you paid £1.34 per 100 g; after, £1.78 per 100 g: 33.0% more for the same amount.
How big a cut? The 129th-largest of 189 documented chocolate & candy cuts; a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2025 · reported 25 Feb 2025
- Country
- United Kingdom
- Brand
- Revels
- Category
- Chocolate & Candy
- Source
- thegrocer.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +9.5% (12 months to Feb 2025). This pack’s price per gram changed +33.0%, 23.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Minstrels Pouch 125g has been swapped for a 118g pack in Asda , with the price remaining stable at £1.75, equivalent to a 10.8% price increase. In Morrisons , Revels Large Pouch 205g has been replaced by a 185g version, with the price increasing from £2.75 to £3.30, equivalent to a 33.1% increase on shelf price per gram.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.
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Newest in chocolate & candy
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10 → 8.7 oz−13.0%
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450 → 380 g−15.6%
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53 → 47 g−11.3%
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