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Did Bold All-In-1 washing capsules, Sparkling Bloom & Yellow Poppy (UK) shrink?

Size FactsDid it shrink? Yes
Before57 capsules
After54 capsules
−5.3%smaller
Price per capsule · observed+5.6%Shelf price £10 → £10, as recorded by the source.

Before you paid £0.18 per capsule; after, £0.19 per capsule: 5.6% more for the same amount.

How big a cut? The joint 76th-largest of 100 documented laundry cuts (tied with 2 others); a bigger cut than 8% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 2 Aug 2022
Country
United Kingdom
Brand
Bold
Category
Laundry
Source
thegrocer.co.uk

Source and evidence

The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) thegrocer.co.uk

Source fetched 2026-11-02. All 33 The Grocer cases.

57 capsules became 54 at the same £10 in Morrisons. The Grocer found Fairy, Daz, Bold and Lenor lines swapped for smaller packs in Morrisons (Assosia, 12 w/e 2 Aug 2022).

Evidence
Typetrade press investigation (The Grocer, Assosia shelf-price data)
Confidencehigh
Size cut alone, at the old price+5.6%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “cleaning and maintenance products” changed +12.5% (12 months to Aug 2022). This pack’s price per capsule changed +5.6%, 7.0 percentage points below the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…The new packs at the time of writing were also being sold in Asda, priced at £7.50. Fairy Non Bio Pods Sensitive 38-packs have been replaced with 36-packs Bold All-In-1 Washing Capsules Sparkling Bloom & Yellow Poppy 57-packs, meanwhile, have been swapped for 54-packs in Morrisons, at the same price of £10.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

More laundry in United Kingdom

All 10 in the case library →

Newest in laundry

Laundry detergent shrinkflation →

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Cite this case

ShrinkRadar, “Did Bold All-In-1 washing capsules, Sparkling Bloom & Yellow Poppy (UK) shrink? 57 capsules → 54 capsules”, https://shrinkradar.com/cases/bold-all-in-1-washing-capsules-sparkling-bloom-and-yellow-poppy-uk-2022.html, accessed 2026-11-05. Original source: The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) (https://www.thegrocer.co.uk/news/raft-of-fairy-daz-bold-and-lenor-laundry-products-shrink-in-the-mults/670074.article).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.