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Did Cadbury Wispa large Easter egg shrink?

Size FactsDid it shrink? Yes
Before182.5 g
After177 g
−3.0%smaller
Price per 100 g · observed+16.0%Shelf price £4 → £4.50, as recorded by the source.

Before you paid £2.19 per 100 g; after, £2.54 per 100 g: 16.0% more for the same amount.

How big a cut? The 189th-largest of 189 documented chocolate & candy cuts; a bigger cut than 1% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 14 Jan 2026
Country
United Kingdom
Brand
Cadbury
Category
Chocolate & Candy
Source
thegrocer.co.uk

Source and evidence

The Grocer — Cadbury and Mars shrink Easter eggs, blaming cocoa cost hikes (14 Jan 2026) thegrocer.co.uk

Source fetched 2026-10-20. All 33 The Grocer cases.

Easter 2026 range compared with Easter 2025.

Evidence
Typetrade press (shelf prices; manufacturers blamed cocoa costs)
Confidencehigh
Size cut alone, at the old price+3.1%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +10.4% (12 months to Jan 2026). This pack’s price per gram changed +16.0%, 5.6 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…It now costs £6.20 at Tesco , or £5.40 with a Clubcard, up 27.8% from £4.85 in 2025. A large Wispa egg has shrunk 3% from 182.5g to 177g but the shelf price has risen 12.5% from £4 to £4.50 in Tesco. Lindt has not shrunk its gold bunnies.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More from Cadbury

All 32 Cadbury cases →

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Chocolate shrinkflation →

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Cite this case

ShrinkRadar, “Did Cadbury Wispa large Easter egg shrink? 182.5 g → 177 g”, https://shrinkradar.com/cases/cadbury-wispa-large-easter-egg-uk-2026.html, accessed 2026-11-05. Original source: The Grocer — Cadbury and Mars shrink Easter eggs, blaming cocoa cost hikes (14 Jan 2026) (https://www.thegrocer.co.uk/kvi-price-tracker/cadbury-and-mars-shrink-easter-eggs-blaming-soaring-cocoa-costs/713919.article).

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