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Did Felix As Good As It Looks cat food pouches, 12-pack (UK) shrink?

Size FactsDid it shrink? Yes
Before100 g
After85 g
−15.0%smaller
Price per 100 g · observed+17.6%Shelf price £5 → £5, as recorded by the source.

Before you paid £0.42 per 100 g; after, £0.49 per 100 g: 17.6% more for the same amount.

How big a cut? The joint 19th-largest of 36 documented pet food cuts (tied with 5 others); a bigger cut than 59% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 21 Jan 2025
Country
United Kingdom
Brand
Felix
Category
Pet Food
Source
thegrocer.co.uk

Source and evidence

The Grocer — Nestlé Purina shrinks Felix catfood pouches by 15%, but prices stick (21 Jan 2025) thegrocer.co.uk

Source fetched 2026-11-02. All 33 The Grocer cases.

Each pouch went from 100 g to 85 g (12 x 100 g to 12 x 85 g) at £5 in Tesco and Morrisons, +16.7% per 100 g; Purina's rrp stayed £4.99. Purina confirmed all Felix As Good As It Looks products are moving to an 85 g mono-material pouch, saying cats typically eat less than 100 g in one sitting.

Evidence
Typetrade press investigation (The Grocer, Assosia shelf-price data)
Confidencehigh
Size cut alone, at the old price+17.6%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “products for pets” changed −1.2% (12 months to Jan 2025). This pack’s price per gram changed +17.6%, 18.8 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Source: Nestlé Purina Nestlé Purina has shrunk the size of its Felix As Good As It Looks catfood pouches by 15%, without reducing the recommended retail price. The former 12x100g packs have been replaced by 12x85g ones in Tesco and Morrisons , with pre-promotional shelf prices in both supermarkets sticking at £5 – equivalent to a 16.7% price increase per 100g of product.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Felix As Good As It Looks cat food pouches, 12-pack (UK) shrink? 100 g → 85 g”, https://shrinkradar.com/cases/felix-as-good-as-it-looks-cat-food-pouches-12-pack-uk-2025.html, accessed 2026-11-05. Original source: The Grocer — Nestlé Purina shrinks Felix catfood pouches by 15%, but prices stick (21 Jan 2025) (https://www.thegrocer.co.uk/kvi-price-tracker/nestle-purina-shrinks-felix-catfood-pouches-by-15-but-prices-stick/700079.article).

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