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Did Felix mixed selection in jelly cat food, 44-sachet pack (UK) shrink?

Size FactsDid it shrink? Yes
Before44 sachets
After40 sachets
−9.1%smaller
Price per sachet · observed+10.0%Shelf price £10 → £10, as recorded by the source.

Before you paid £0.23 per sachet; after, £0.25 per sachet: 10.0% more for the same amount.

How big a cut? The 31st-largest of 36 documented pet food cuts; a bigger cut than 26% of all 1,366 cases in the library. See the biggest cuts →

When
2019 · reported 23 Feb 2019
Country
United Kingdom
Brand
Felix
Category
Pet Food
Source
which.co.uk

Source and evidence

Which? — Shrinking products: are we paying more for less? (23 Feb 2019) which.co.uk

Source fetched 2026-11-05. All 51 Which? cases.

The 44-sachet pack became a 40-sachet pack at £10 (23p to 25p a sachet). Which? found the 40-pack at a full price of £12 to £12.49 in several stores; Purina pointed to manufacturing costs and said it was regularly on offer at £10.

Evidence
Typeconsumer organisation investigation (Which?, supermarket prices tracked 2016-2019 via MySupermarket)
Confidencehigh
Size cut alone, at the old price+10.0%

Check the math in the calculator.

Against official inflation: ONS CPI (UK) “products for pets” changed ±0.0% (12 months to Feb 2019). This pack’s price per unit changed +10.0%, 10.0 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…and development budget, which had - it claims - resulted in a better product.You can consult our dishwasher tablet reviews to find out how we scored it. Felix mixed selection in jelly WAS: £10 for 44 sachets (23p per sachet) NOW: £10 for 40 sachets (25p per sachet) A spokesperson forPurina - which owns Felix - pointed tosimilar reasoning around the cost ofmanufacturing.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.

More from Felix

All 3 Felix cases →

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Cite this case

ShrinkRadar, “Did Felix mixed selection in jelly cat food, 44-sachet pack (UK) shrink? 44 sachets → 40 sachets”, https://shrinkradar.com/cases/felix-mixed-selection-in-jelly-cat-food-44-sachet-pack-uk-2019.html, accessed 2026-11-05. Original source: Which? — Shrinking products: are we paying more for less? (23 Feb 2019) (https://www.which.co.uk/news/2019/02/shrinking-products-are-we-paying-more-for-less/).

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