Did Bahlsen Choco Leibniz biscuits (UK) shrink?

Size FactsDid it shrink? Yes
Before125 g
After111 g
−11.2%smaller
Price per 100 g · observed+12.6%Shelf price £1.85 → £1.85, as recorded by the source.

Before you paid £1.48 per 100 g; after, £1.67 per 100 g: 12.6% more for the same amount.

How big a cut? The 38th-largest of 56 documented cookies & crackers cuts; a bigger cut than 44% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 4 Jun 2024
Country
United Kingdom
Brand
Bahlsen
Category
Cookies & Crackers
Source
thegrocer.co.uk

Source and evidence

The Grocer — Bahlsen removes one biscuit from Choco Leibniz packs (4 Jun 2024) thegrocer.co.uk

Source fetched 2026-11-02. All 33 The Grocer cases.

Nine biscuits (125 g) became eight (111 g) at £1.85 in Tesco, Sainsbury's, Asda and Morrisons; Bahlsen said the new weight is clearly labelled on pack.

Evidence
Typetrade press investigation (The Grocer, Assosia shelf-price data)
Confidencehigh
Size cut alone, at the old price+12.6%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “other bakery products” changed −0.9% (12 months to Jun 2024). This pack’s price per gram changed +12.6%, 13.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…packs – available in Milk Chocolate, White Chocolate, Orange Chocolate and Dark Chocolate variants – but shelf prices have remained the same in the mults. The old 125g packs, which used to contain nine biscuits, have been swapped for 111g alternatives containing eight biscuits.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.

More from Bahlsen

All 2 Bahlsen cases →

More cookies & crackers in United Kingdom

All 14 in the case library →

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Cite this case

ShrinkRadar, “Did Bahlsen Choco Leibniz biscuits (UK) shrink? 125 g → 111 g”, https://shrinkradar.com/cases/bahlsen-choco-leibniz-biscuits-uk-2024.html, accessed 2026-11-05. Original source: The Grocer — Bahlsen removes one biscuit from Choco Leibniz packs (4 Jun 2024) (https://www.thegrocer.co.uk/news/bahlsen-removes-one-biscuit-from-choco-leibniz-packs/692028.article).

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