Did Fox's Half Coated Milk Chocolate Cookies (UK) shrink?

Size FactsDid it shrink? Yes
Before175 g
After157 g
−10.3%smaller
Price per 100 g · observed+11.5%Shelf price £2.50 → £2.50, as recorded by the source.

Before you paid £1.43 per 100 g; after, £1.59 per 100 g: 11.5% more for the same amount.

How big a cut? The 39th-largest of 56 documented cookies & crackers cuts; a bigger cut than 39% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 21 Jul 2026
Country
United Kingdom
Brand
Fox's
Category
Cookies & Crackers
Source
allsupers.co.uk

Source and evidence

Fox's Half-Coated Milk Chocolate Cookies 157g: 175 g → 157 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Found by Allsupers' automated check of Tesco listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 21 July 2026); regular price £2.50 before, £2.50 after.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+11.5%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “other bakery products” changed +1.0% (12 months to Jul 2026). This pack’s price per gram changed +11.5%, 10.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Fox's Half Coated Milk Chocolate Cookies 175G (Tesco), size 175 g, regular price £2.50, price per unit £14.29/kg. Now: Fox's Half-Coated Milk Chocolate Cookies 157g (Tesco), size 157 g, regular price £2.50, price per unit £15.92/kg. First detected: 26 July 2026. New pack since 21 July 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.

More from Fox's

All 2 Fox's cases →

More cookies & crackers in United Kingdom

All 14 in the case library →

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Cite this case

ShrinkRadar, “Did Fox's Half Coated Milk Chocolate Cookies (UK) shrink? 175 g → 157 g”, https://shrinkradar.com/cases/fox-s-half-coated-milk-chocolate-cookies-uk-uk-2026.html, accessed 2026-11-05. Original source: Fox's Half-Coated Milk Chocolate Cookies 157g: 175 g → 157 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/13322).

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