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Did Ines Rosales rosemary & thyme tortas (UK) shrink?

Size FactsDid it shrink? Yes
Before180 g
After120 g
−33.3%smaller
Price per 100 g · observed+23.5%Shelf price £4.25 → £3.50, as recorded by the source.

Before you paid £2.36 per 100 g; after, £2.92 per 100 g: 23.5% more for the same amount.

How big a cut? The 3rd-largest of 56 documented cookies & crackers cuts; a bigger cut than 93% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 19 May 2026
Country
United Kingdom
Brand
Ines Rosales
Category
Cookies & Crackers
Source
allsupers.co.uk

Source and evidence

Ines Rosales Savoury Tortas Rosemary & Thyme: 180 g → 120 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-22. All 59 Allsupers cases.

Found by Allsupers' automated check of Waitrose listings (record 564): the old listing disappeared and a smaller pack of the same product appeared (first detected 2026-05-19); regular price £4.25 before, £3.50 after.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+50.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “other bakery products” changed −0.4% (12 months to May 2026). This pack’s price per gram changed +23.5%, 23.9 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Ines Rosales Rosemary & Thyme Tortas (Waitrose), size 180 g, regular price £4.25, price per unit £23.61/kg. Now: Ines Rosales Savoury Tortas Rosemary & Thyme (Waitrose), size 120 g, regular price £3.50, price per unit £29.17/kg. First detected: 19 May 2026. New pack since 19 May 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ines Rosales rosemary & thyme tortas (UK) shrink? 180 g → 120 g”, https://shrinkradar.com/cases/ines-rosales-rosemary-and-thyme-tortas-uk-uk-2026.html, accessed 2026-11-05. Original source: Ines Rosales Savoury Tortas Rosemary & Thyme: 180 g → 120 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/564).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.