Known cases / Coffee & Tea / Kenco
Did Kenco Smooth / Rich / Decaf instant coffee jar, large shrink?
200 → 190 g −5.0%Size Facts
Before200 g
After
190 g
Hidden unit-price rise at same price+5.3%
When2026
CountryUnited Kingdom
Evidencetrade press (brand statement)
Confidencehigh
Source: Kenco shrinks instant coffee packs by 5% | The Grocer (thegrocer.co.uk). Source fetched 2026-10-17. New packs rolling out in UK retail from 29 June 2026. The Grocer quoted the 200g jar at £8 rsp in Sainsbury's before the change. Check the math in the calculator.
What the source says
“y a £4m investment Kenco has shrunk the size of its instant coffee jars by 5%. New packs of Kenco Smooth, Rich and Decaf – rolling out in retail from 29 June – come in 190g and 95g sizes, down from the 200g and 100g jars currently available across major retailers. The brand said the move was made to “better align with shopper missions, wh”
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