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Known cases / Breakfast Cereals / Uncle Tobys

Did Uncle Tobys Cheerios (Australia) shrink?

580 → 560 g −3.4%
Size Facts
Did it shrink?Yes
Before580 g
After
560 g
Cut−3.4%
Hidden unit-price rise at same price+3.6%
When2026
CountryAustralia
PriceA$6.30 → A$7.50
Real price change per g+23.3%
Evidencenews investigation (newspaper shelf-price analysis Oct 2021 vs Oct 2026)
Confidencehigh

Source: The Australian — How to outsmart the supermarket shrinkflation hitting your groceries (Oct 2026) (theaustralian.com.au). Source fetched 2026-10-17. Archived copy. Sizes and prices are The Australian's Oct 2021 and Oct 2026 shelf readings; text read from the copy hosted by MyBudget (original is paywalled). Check the math in the calculator.

What the source says

“s occurred.” Sizes down but prices up Oct 2026 size and Product Oct 2021 size and price price Snickers bar 50g for $2 44g for $3 Mars bar 53g for $2 47g for $3 Uncle Toby's Cheerios 580g for $6.30 560g for $7.50 Kellogg's Coco Pops 650g for $7.50 535g for $9 Kellogg's Special K 535g for $7.65 500g for $9 Arnott's Tina wafers 250g”

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