Shrinkflation in Australia
20 documented cases, biggest cuts first.
- 🇦🇺 Personal Care · 2025
Brut deodorant stick (Woolworths)
75 → 50 g −33.3%Source: theguardian.com - 🇦🇺 Dish & Cleaning · 2024
Jif cream cleanser
700 → 500 ml −28.6%Source: choice.com.au - 🇦🇺 Baking & Spreads · 2024
Woolworths Rocky Road tarts
240 → 180 g −25.0%Source: choice.com.au - 🇦🇺 Juice & Drinks · 2025
Aldi Dairy Fine Milk mini eggs
400 → 300 g −25.0%Source: choice.com.au - 🇦🇺 Cookies & Crackers · 2024
McVitie's Go Ahead forest fruit biscuits
218 → 174 g −20.2%Source: choice.com.au - 🇦🇺 Chips & Snacks · 2015
Pringles tube (Australia)
165 → 134 g −18.8%Source: en.wikipedia.org - 🇦🇺 Juice & Drinks · 2025
KitKat mini eggs
110 → 90 g −18.2%Source: choice.com.au - 🇦🇺 Juice & Drinks · 2025
Cadbury large chocolate egg
400 → 340 g −15.0%Source: choice.com.au - 🇦🇺 Baking & Spreads · 2024
Woolworths Salted Caramel tarts
210 → 180 g −14.3%Source: choice.com.au - 🇦🇺 Chips & Snacks · 2024
Woolworths original salted corn chips
200 → 175 g −12.5%Source: choice.com.au - 🇦🇺 Breakfast Cereals · 2024
Coles Mighty Grain cereal
560 → 495 g −11.6%Source: choice.com.au - 🇦🇺 Breakfast Cereals · 2024
Woolworths Max Charge cereal
560 → 495 g −11.6%Source: choice.com.au - 🇦🇺 Cookies & Crackers · 2024
McVitie's Digestives (Australia)
400 → 355 g −11.3%Source: choice.com.au - 🇦🇺 Pasta, Rice & Meals · 2024
Red Rock Deli dips
150 → 135 g −10.0%Source: choice.com.au - 🇦🇺 Baking & Spreads · 2024
Aldi Kringle & Co iced Christmas cake
100 → 90 g −10.0%Source: choice.com.au - 🇦🇺 Juice & Drinks · 2024
Lindt Champagne Gala Box
433 → 396 g −8.5%Source: choice.com.au - 🇦🇺 Juice & Drinks · 2025
Cadbury Dairy Milk hollow eggs
24 → 22 eggs −8.3%Source: choice.com.au - 🇦🇺 Breakfast Cereals · 2024
Coles corn flakes
475 → 440 g −7.4%Source: choice.com.au - 🇦🇺 Breakfast Cereals · 2024
Community Co cereal
480 → 450 g −6.2%Source: choice.com.au - 🇦🇺 Juice & Drinks · 2024
Lindt Christmas Medley Bag
414 → 390 g −5.8%Source: choice.com.au