Known cases / Cookies & Crackers / McVitie's
Did McVitie's Go Ahead forest fruit biscuits shrink?
218 → 174 g −20.2%Size Facts
Before218 g
After
174 g
Hidden unit-price rise at same price+25.3%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: 10 products hit by shrinkflation in 2024 (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“rest fruit”-flavoured biscuits have been getting less munch for their money recently, with the packets going from 218g and retailing for $4.40 in June 2022, to 174g for the same price now. The brand’s iconic digestive biscuits are also seeing some scrimpage, going from 400g to 355g. The retail price, m”
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