Known cases / Juice & Drinks / McVitie's
Did McVitie's Digestives Dark Chocolate shrink?
433 → 400 g −7.6%Size Facts
Before433 g
After
400 g
Hidden unit-price rise at same price+8.3%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/honey-they-shrunk-the-groceries-which-reveals-more-victims-of-shrinkflation-and-ski (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“isps - from 150g to 130g at Tesco Lurpak Slightly Salted Butter - from 225g to 180g at Morrisons and Sainsbury's McVitie’s Digestives Dark Chocolate Biscuits - from 433g to 400g at Morrisons and Tesco Yeo Valley Organic Salted Spreadable - from 500g to 400g at Sainsbury’s and Tesco Find out more:”
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