Known cases / Cookies & Crackers / Wheat Thins
Did Wheat Thins (Canada) shrink?
200 → 180 g −10.0%Size Facts
Before200 g
After
180 g
Hidden unit-price rise at same price+11.1%
When2023
CountryCanada
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Menu (cbc.ca). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“ses of shrinkflation. "}]},{"type":"html","tag":"p","attribs":null,"content":[{"type":"text","content":"For example, Mondelēz's Wheat Thins crackers has shrunk 10 per cent to 180 grams, Kraft Heinz's Original Kraft Dinner has been reduced 11 per cent to 200 grams, and General Mills's Betty Crocker Super”
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