Known cases / Cookies & Crackers / McVitie's
Did Penguin and Club biscuit multipacks shrink?
8 → 7 bars −12.5%Size Facts
Before8 bars
After
7 bars
Hidden unit-price rise at same price+14.3%
When2022
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-on-the-rise-which-reveals-the-items-that-have-shrunk-in-size-but-not- (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“nd lighter butter; down from 250g to 200g (20% smaller) Whiskas cat food pouches: down from 100g to 85g (15% smaller) Penguin and Club biscuit multipacks: down from eight bars to seven (12.5% smaller) McVitie’s Digestives: down from 400g to 360g (10% smaller) Richmond meat-free sausages: down from 336g”
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