Known cases / Cookies & Crackers / McVitie's
Did McVitie's Digestives (Australia) shrink?
400 → 355 g −11.3%Size Facts
Before400 g
After
355 g
Hidden unit-price rise at same price+12.7%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: 10 products hit by shrinkflation in 2024 (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“ing from 218g and retailing for $4.40 in June 2022, to 174g for the same price now. The brand’s iconic digestive biscuits are also seeing some scrimpage, going from 400g to 355g. The retail price, meanwhile, has remained stuck at $4.40. Cleaning products providing less spray for pay It’s not just”
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