Known cases / Personal Care / Woolworths
Did Brut deodorant stick (Woolworths) shrink?
75 → 50 g −33.3%Size Facts
Before75 g
After
50 g
Hidden unit-price rise at same price+50.0%
When2025
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Brut farce: Woolworths selling downsized deodorant for more than double unit cost of old product | Woolworths | The Guar (theguardian.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“defending court claims that they have deceived customers with fake discounts. PharmaCare-owned Brut recently shrank the size of its deodorant stick by a third from 75g to 50g, as the item’s retail price at Woolworths increased from $7 to $10. The new version now costs $20 per 100g – more than”
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