Did Brut shrink its products?
Did Brut shrink its products? Yes. We have 1 documented shrinkflation case for Brut dated 2025, reported in Australia. Brut deodorant stick (Woolworths) went from 75 g to 50 g (−33.3%), a 50.0% hidden price rise per unit if the price stayed the same.
Size Facts
Documented cases1
Biggest cut−33.3%
Median cut−33.3%
Hidden rise per unit at the same price (median)+50.0%
Years2025
Most recent2025
Countries🇦🇺
1 documented case. Biggest cut: Brut deodorant stick (Woolworths), 75 g → 50 g (−33.3%). See cases below.
Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.
Documented cases (1)
- 🇦🇺 Personal Care · 2025
Brut deodorant stick (Woolworths)
75 → 50 g −33.3%Source: theguardian.com
FAQ
Did Brut shrink its products?
Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for Brut (2025). Brut deodorant stick (Woolworths) went from 75 g to 50 g (−33.3%), dated 2025.
When did Brut shrink its products?
The source dates it 2025.
Who reported Brut shrinkflation?
It comes from theguardian.com, covering Australia. Each case page quotes and links its source.