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Did Woolworths' Woolworths own-brand products shrink?
By ShrinkRadar · Updated 2026-10-19 · Every figure comes from a sourced case
Yes. Woolworths (Australia) own-brand packs have shrunk. We have 4 documented cases from 2024 in Australia, from Woolworths. The median pack lost 13.4% (a 15.5% hidden price rise per unit at the same price). The biggest cut was Woolworths Rocky Road tarts, 240 g → 180 g (−25.0%). Woolworths is Australia's biggest supermarket chain.
Check any pack with the shrinkflation calculator, or compare it with the name brand in the unit price calculator.
All 4 Woolworths (Australia) own-brand cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same. Where the source also recorded the shelf price, the last column gives the real change per unit.
| Product | Size | Cut |
|---|---|---|
| Woolworths Rocky Road tarts Woolworths · 🇦🇺 AU · 2024 | 240 g → 180 g | −25.0% |
| Woolworths Salted Caramel tarts Woolworths · 🇦🇺 AU · 2024 | 210 g → 180 g | −14.3% |
| Woolworths original salted corn chips Woolworths · 🇦🇺 AU · 2024 | 200 g → 175 g | −12.5% |
| Woolworths Max Charge cereal Woolworths · 🇦🇺 AU · 2024 | 560 g → 495 g | −11.6% |
Woolworths own labels with documented cuts
How to check a Woolworths pack
- Read the net quantity (weight, volume, sheets or count) on the label, not the size of the box.
- Use the unit price on the shelf tag to compare the store brand with the name brand next to it. Own labels are often cheaper per unit, but a shrink can close the gap.
- Compare against an old receipt or photo if you buy the same Woolworths item every week.
- Report it: submit a sighting with the old and new size.
Other store brands: Aldi · Rewe · Albert Heijn · Edeka · Walmart · dm · Jumbo · Costco · Lidl · Rossmann. All retailers: store-brand shrinkflation. By country: Australia. More: best-known examples · worst offenders · all 833 cases.
FAQ
Does Woolworths shrink its own-brand products?
Yes. ShrinkRadar has 4 documented cases of Woolworths (Australia) own-brand packs getting smaller (2024). The biggest: Woolworths Rocky Road tarts, 240 g → 180 g (−25.0%).
Which Woolworths products got smaller?
Most recently reported: Woolworths Rocky Road tarts: 240 g → 180 g (2024); Woolworths Salted Caramel tarts: 210 g → 180 g (2024); Woolworths original salted corn chips: 200 g → 175 g (2024); Woolworths Max Charge cereal: 560 g → 495 g (2024).
How much smaller did Woolworths own-brand packs get?
The median documented cut is 13.4%, a 15.5% hidden price rise per unit if the shelf price stays the same. The sources did not record shelf prices for these.
Who decides the pack size of a Woolworths store brand?
The retailer. A store brand is made to the retailer's order and sold under its own label, so a smaller Woolworths own-brand pack is Woolworths's decision, not an outside brand's.
Who reported these Woolworths cases?
choice.com.au. Each case page quotes and links its source.