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Did Lidl's Lidl own-brand products shrink?
By ShrinkRadar · Updated 2026-10-19 · Every figure comes from a sourced case
Yes. Lidl own-brand packs have shrunk. We have 4 documented cases from 2023–2025 in Germany, from Chef Select, Combino, Freeway and Primadonna. The median pack lost 26.7% (a 37.5% hidden price rise per unit at the same price). The biggest cut was Primadonna natives Olivenöl extra aus Griechenland, 750 ml → 500 ml (−33.3%). Where the source recorded both shelf prices (4 cases), 4 got more expensive per unit. Lidl's own labels include Freeway, Combino, Primadonna and Chef Select.
Check any pack with the shrinkflation calculator, or compare it with the name brand in the unit price calculator.
All 4 Lidl own-brand cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same. Where the source also recorded the shelf price, the last column gives the real change per unit.
| Product | Size | Cut | Price · real change per unit |
|---|---|---|---|
| Freeway Iso Tonic Freeway · 🇩🇪 DE · 2025 | 750 ml → 500 ml | −33.3% | 0,55 € → 0,69 € +88.2% |
| Primadonna natives Olivenöl extra aus Griechenland Primadonna · 🇩🇪 DE · 2024 | 750 ml → 500 ml | −33.3% | 7,49 € → 6,99 € +40.0% |
| Combino Pasta Sauce Bolognese Combino · 🇩🇪 DE · 2024 | 400 ml → 360 ml | −10.0% | 1,59 € → 1,59 € +11.1% |
| Chef Select Salat Budapester Art Chef Select · 🇩🇪 DE · 2023 | 250 g → 200 g | −20.0% | 1,59 € → 1,59 € +25.0% |
Lidl own labels with documented cuts
Name brands that shrank at Lidl
These are other companies' brands. The source recorded Lidl as the store where it found the smaller pack; the maker, not Lidl, set the size. 10 cases.
| Product | Size | Cut |
|---|---|---|
| Homann Hamburger Sauce Homann · 🇩🇪 DE · 2025 | 450 ml → 430 ml | −4.4% |
| Schwip Schwap Zero Cola & Orange Schwip Schwap · 🇩🇪 DE · 2024 | 1.5 l → 1.25 l | −16.7% |
| Pepsi Pepsi · 🇩🇪 DE · 2024 | 1.5 l → 1.25 l | −16.7% |
| Mehlig & Heller Mutters Leberwurst Mehlig & Heller · 🇩🇪 DE · 2023 | 300 g → 250 g | −16.7% |
| Der große Bauer Joghurt Der große Bauer · 🇩🇪 DE · 2023 | 250 g → 225 g | −10.0% |
| Katjes Vitaminis Katjes · 🇩🇪 DE · 2023 | 175 g → 160 g | −8.6% |
| Crownfield Cornflakes Crownfield · 🇩🇪 DE · 2022 | 850 g → 500 g | −41.2% |
| Rama Der Klassiker Rama · 🇩🇪 DE · 2022 | 500 g → 400 g | −20.0% |
| Milka Schmunzelhase Milka · 🇩🇪 DE · 2020 | 100 g → 90 g | −10.0% |
| Dulano Truthahn Salami Light Dulano · 🇩🇪 DE · 2018 | 200 g → 100 g | −50.0% |
How to check a Lidl pack
- Read the net quantity (weight, volume, sheets or count) on the label, not the size of the box.
- Use the unit price on the shelf tag to compare the store brand with the name brand next to it. Own labels are often cheaper per unit, but a shrink can close the gap.
- Compare against an old receipt or photo if you buy the same Lidl item every week.
- Report it: submit a sighting with the old and new size.
Other store brands: Aldi · Rewe · Albert Heijn · Edeka · Walmart · dm · Jumbo · Costco · Rossmann · Woolworths. All retailers: store-brand shrinkflation. By country: Germany. More: best-known examples · worst offenders · all 833 cases.
FAQ
Does Lidl shrink its own-brand products?
Yes. ShrinkRadar has 4 documented cases of Lidl own-brand packs getting smaller (2023–2025). The biggest: Primadonna natives Olivenöl extra aus Griechenland, 750 ml → 500 ml (−33.3%).
Which Lidl products got smaller?
Most recently reported: Freeway Iso Tonic: 750 ml → 500 ml (2025); Primadonna natives Olivenöl extra aus Griechenland: 750 ml → 500 ml (2024); Combino Pasta Sauce Bolognese: 400 ml → 360 ml (2024); Chef Select Salat Budapester Art: 250 g → 200 g (2023).
How much smaller did Lidl own-brand packs get?
The median documented cut is 26.7%, a 37.5% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (4 cases), 4 got more expensive per unit.
Do name brands shrink at Lidl too?
Yes. Sources recorded 10 other name-brand packs that shrank and were found at Lidl. The brand's maker sets those sizes; the store is just where the pack was found.
Who decides the pack size of a Lidl store brand?
The retailer. A store brand is made to the retailer's order and sold under its own label, so a smaller Lidl own-brand pack is Lidl's decision, not an outside brand's.
Who reported these Lidl cases?
vzhh.de. Each case page quotes and links its source.