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Known cases / Baking & Spreads / Woolworths

Did Woolworths Rocky Road tarts shrink?

240 → 180 g −25.0%
Size Facts
Did it shrink?Yes
Before240 g
After
180 g
Cut−25.0%
Hidden unit-price rise at same price+33.3%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh

Source: Five festive foods hit by shrinkflation (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“year, Woolworths was selling its home brand Rocky Road and Salted Caramel tarts in 240g and 210g packets, respectively. Both products are now only available in 180g packets and have seen their price increase from $7.50 to $8. Woolworths says the shift to lighter tarts was ‘primarily driven b”

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