Known cases / Breakfast Cereals / Coles
Did Coles Mighty Grain cereal shrink?
560 → 495 g −11.6%Size Facts
Before560 g
After
495 g
Hidden unit-price rise at same price+13.1%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: 10 products hit by shrinkflation in 2024 (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“t probe, we’ve uncovered more examples of shoppers getting poorer value for money in the cereal aisle. First up is Coles’ Mighty Grain, which was being sold in 560g packets in October 2022, but can now only be found in 495g packages. Yet it remains the same price at $4.50. The years also hav”
Other documented cases
- 🇬🇧 Breakfast Cereals · 2023
Sainsbury's Scottish Oats
1000 → 500 g −50.0%Source: which.co.uk - 🇩🇪 Breakfast Cereals · 2022
Crownfield Cornflakes
850 → 500 g −41.2%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2025
Vitalis Schoko Müsli Feinherb
600 → 400 g −33.3%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2020
Hofgut Basismüsli zum Selbermischen
750 → 500 g −33.3%Source: vzhh.de - 🇩🇪 Breakfast Cereals · 2023
Mühlenhof Hauchzarter Genuss Nussschinken
125 → 90 g −28.0%Source: vzhh.de - 🇺🇸 Breakfast Cereals · 2024
Kashi Go Cereal
13 → 9.7 oz −25.4%Source: mouseprint.org