ShrinkRadarNet Wt. watch · groceries & household

Known cases / Breakfast Cereals / Coles

Did Coles corn flakes shrink?

475 → 440 g −7.4%
Size Facts
Did it shrink?Yes
Before475 g
After
440 g
Cut−7.4%
Hidden unit-price rise at same price+8.0%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh

Source: 10 products hit by shrinkflation in 2024 (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“und in 495g packages. Yet it remains the same price at $4.50. The years also haven’t been kind to the supermarket’s own brand of corn flakes, which shrank from 475g in October 2022 to 440g today. Meanwhile, the price went in the opposite direction, increasing 20 cents to $2.10. Home-brand cereals from Coles”

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