Known cases / Breakfast Cereals / Kellogg's
Did Kellogg's Special K (Australia) shrink?
535 → 500 g −6.5%Size Facts
Before535 g
After
500 g
Hidden unit-price rise at same price+7.0%
When2026
CountryAustralia
PriceA$7.65 → A$9.00
Evidencenews investigation (newspaper shelf-price analysis Oct 2021 vs Oct 2026)
Confidencehigh
Source: The Australian — How to outsmart the supermarket shrinkflation hitting your groceries (Oct 2026) (theaustralian.com.au). Source fetched 2026-10-17. Archived copy. Sizes and prices are The Australian's Oct 2021 and Oct 2026 shelf readings; text read from the copy hosted by MyBudget (original is paywalled). Check the math in the calculator.
What the source says
“ers bar 50g for $2 44g for $3 Mars bar 53g for $2 47g for $3 Uncle Toby's Cheerios 580g for $6.30 560g for $7.50 Kellogg's Coco Pops 650g for $7.50 535g for $9 Kellogg's Special K 535g for $7.65 500g for $9 Arnott's Tina wafers 250g for $2.99 200g for $4 Fairy dishwashing liquid 800ml for $8 750ml for $11 Gippsland Dairy Twi”
Kellogg's products we track
- Breakfast Cereals
Kellogg's Frosted Flakes with Marshmallows
Net wt.13.6 oz (385 g) - Breakfast Cereals
Kellogg's Frosted Flakes
Net wt.21.7 oz - Breakfast Cereals
Kellogg's Raisin Bran
Net wt.20.9 oz - Breakfast Cereals
Kellogg's Special K Cinnamon and Pecan
Net wt.11.8 oz
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