Known cases / Breakfast Cereals / Special K
Did Kellogg's Special K Red Berries Cereal shrink?
16.9 → 15.6 oz −7.7%Size Facts
Before16.9 oz
After
15.6 oz
Hidden unit-price rise at same price+8.3%
When2024
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Summer 2024 – Part 2 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“The contents went from 16.9 ounces down to 15.6 — the equivalent of losing one bowl of cereal in every package.”
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