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Did Kellogg's Corn Flakes (Hong Kong) shrink?

Size FactsDid it shrink? Yes
Before250 g
After175 g
−30.0%smaller
Price per 100 g · if the price stayed the same+42.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 6th-largest of 67 documented breakfast cereals cuts; a bigger cut than 91% of all 1,366 cases in the library. See the biggest cuts →

When
2021–2024 · reported Oct 2024
Country
Hong Kong
Brand
Kellogg's
Category
Breakfast Cereals
Source
thestandard.com.hk

Source and evidence

The Standard (HK) — Consumer Council shrinkflation survey (16 Oct 2024) thestandard.com.hk

Source fetched 2026-10-25.

The Hong Kong Consumer Council checked 62 grocery products between January 2021 and July 2024 and found 58 had been downsized, most with an unchanged or higher recommended retail price (council release: consumer.org.hk). The biggest weight cut in the survey: 30% less cereal.

Evidence
Typeconsumer-agency survey (Hong Kong Consumer Council), reported by the press
Confidencehigh

Check the math in the calculator.

What the source says

“…Shrinkflation is when companies keep prices the same, but give you less of their products. Kellogg's cornflakes took the crown for lost weight, shrinking from 250 to 175 grams, followed by Tulip's 10 hot dog skinless sausages going from 250g to 200g or 20 percent lighter.”

Topic guide: cereal shrinkflation, every documented case in one place, brand by brand.

More from Kellogg's

All 6 Kellogg's cases →

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Kellogg's brand page →

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Cereal shrinkflation →

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Cite this case

ShrinkRadar, “Did Kellogg's Corn Flakes (Hong Kong) shrink? 250 g → 175 g”, https://shrinkradar.com/cases/kellogg-s-corn-flakes-hong-kong-2021-2024.html, accessed 2026-11-05. Original source: The Standard (HK) — Consumer Council shrinkflation survey (16 Oct 2024) (https://www.thestandard.com.hk/news/article/66972/Pay-more-for-less).

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