Known cases / Breakfast Cereals / Frosted Flakes
Did Family-size Frosted Flakes shrink?
24 → 21.7 oz −9.6%Size Facts
Before24 oz
After
21.7 oz
Hidden unit-price rise at same price+10.6%
When2024
CountryUnited States
EvidenceWayback Machine retailer-page comparison (third-party study)
Confidencehigh
Source: LendingTree shrinkflation study (Walmart.com sizes 2019/20 via Wayback Machine vs 2024) (lendingtree.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Family-size Frosted Flakes: old 24.0 → new 21.7; price $3.64 → $4.48 (size change -9.6%)”
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