Known cases / Cookies & Crackers / Peijnenburg
Did Peijnenburg ontbijtkoek volkoren gesneden shrink?
485 → 345 g −28.9%Size Facts
Before485 g
After
345 g
Hidden unit-price rise at same price+40.6%
When2024
CountryNetherlands
Price€2,49 → €2,49
Evidenceconsumer association investigation (manufacturer response)
Confidencehigh
Source: Consumentenbond — Krimpflatie (2024) (consumentenbond.nl). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Prijs: van €2,49 voor €2,29 Inhoud: van 485 naar 345 gram (-29%) Prijs per 100 gram: +29%”
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