Known cases / Dairy / La
Did La Vache Qui Rit smeerkaas shrink?
128 → 120 g −6.2%Size Facts
Before128 g
After
120 g
Hidden unit-price rise at same price+6.7%
When2024
CountryNetherlands
Price€1,89 → €1,89
Evidenceconsumer association investigation (manufacturer response)
Confidencehigh
Source: Consumentenbond — Krimpflatie (2024) (consumentenbond.nl). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Prijs: van €1,89 voor €1,99 Inhoud: van 128 naar 120 gram (-6%) Prijs per 100 gram: +12%”
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