Known cases / Personal Care / Head & Shoulders
Did Head & Shoulders 2 in 1 Menthol Fresh Shampoo shrink?
300 → 250 ml −16.7%Size Facts
Before300 ml
After
250 ml
Hidden unit-price rise at same price+20.0%
When2026
CountryNetherlands
Price€7,69 → €7,29
Evidenceconsumer association investigation (manufacturer response)
Confidencehigh
Source: Consumentenbond — Krimpflatie (2026) (consumentenbond.nl). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Prijs: van €7,69 naar €7,29 Inhoud: van 300 ml naar 250 ml (-17%). Prijs per 100 ml: +14%. Reactie Head & Shoulders: 'Bij P&G blijven wij ons productaanbod continu vernieuwen en afstemmen op de behoeften van consumenten, zodat we consumenten de juiste waarde kunnen blijven bieden in combinatie met”
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