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Did Head & Shoulders shampoo, 700 ml bottle (Canada) shrink?

Size FactsDid it shrink? Yes
Before700 ml
After613 ml
−12.4%smaller
Price per 100 ml · if the price stayed the same+14.2%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 30th-largest of 60 documented soap, shampoo & body wash cuts; a bigger cut than 49% of all 1,394 cases in the library. See the biggest cuts →

When
2022–2023 · reported 15 Jun 2023
Country
Canada
Brand
Head & Shoulders
Category
Soap, Shampoo & Body Wash
Source
ici.radio-canada.ca

Source and evidence

Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) ici.radio-canada.ca

Source fetched 2026-11-06.

No response from Procter & Gamble.

Evidence
Typenews organisation database (Radio-Canada, old and new formats checked against dated photos or web archives; companies asked to respond)
Confidencehigh

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “personal care supplies and equipment” changed +8.0% (12 months to Jun 2023). The size cut alone raises the price per millilitre by +14.2% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Radio-Canada database record: Head & Shoulders (Procter & Gamble). Old format: 700 ml. New format: 613 ml (documented 2023).”

More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

More from Head & Shoulders

All 3 Head & Shoulders cases →

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Cite this case

ShrinkRadar, “Did Head & Shoulders shampoo, 700 ml bottle (Canada) shrink? 700 ml → 613 ml”, https://shrinkradar.com/cases/head-and-shoulders-shampoo-700-ml-bottle-canada-2022-2023.html, accessed 2026-11-07. Original source: Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) (https://ici.radio-canada.ca/info/2023/reduflation/base-donnees-produits-aliments-epicerie-formats-taxes/).

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