Did St. Ives body wash, 709 ml bottle (Canada) shrink?
How big a cut? The joint 51st-largest of 60 documented soap, shampoo & body wash cuts (tied with 1 other); a bigger cut than 21% of all 1,394 cases in the library. See the biggest cuts →
- When
- 2024 · reported 23 Feb 2024
- Country
- Canada
- Brand
- St. Ives
- Category
- Soap, Shampoo & Body Wash
- Source
- ici.radio-canada.ca
Source and evidence
Against official inflation: StatCan CPI (CA) “personal care supplies and equipment” changed +4.7% (12 months to Feb 2024). The size cut alone raises the price per millilitre by +9.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Radio-Canada database record: St. Ives (Unilever), product type "Nettoyant corporel". Old format: 709 ml. New format: 650 ml (documented 2024).”
More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.
Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.
More soap, shampoo & body wash in Canada
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Pantene Pro-V shampoo, 375 ml bottle (Canada)
375 → 355 ml−5.3%
Canada · Source: ici.radio-canada.ca - Soap, Shampoo & Body Wash · 2023
Dove body wash, 354 ml bottle (Canada)
354 → 325 ml−8.2%
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Head & Shoulders shampoo, 700 ml bottle (Canada)
700 → 613 ml−12.4%
Canada · Source: ici.radio-canada.ca
Newest in soap, shampoo & body wash
Shampoo, soap and toothpaste shrinkflation →- Soap, Shampoo & Body Wash · 2026
NIVEA Creme Care and Creme Soft cream soap bars (Hungary)
100 → 90 g−10.0%
Hungary · Source: nkfh.gov.hu - Soap, Shampoo & Body Wash · 2026
Aussie shampoo and conditioner (Norway)
500 → 400 ml−20.0%
Norway · Source: kk.no - Soap, Shampoo & Body Wash · 2026
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90 → 85 g−5.6%
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