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Did Dove body wash, 354 ml bottle (Canada) shrink?

Size FactsDid it shrink? Yes
Before354 ml
After325 ml
−8.2%smaller
Price per 100 ml · if the price stayed the same+8.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 53rd-largest of 60 documented soap, shampoo & body wash cuts; a bigger cut than 21% of all 1,394 cases in the library. See the biggest cuts →

When
2023 · reported 3 Jul 2023
Country
Canada
Brand
Dove
Category
Soap, Shampoo & Body Wash
Source
ici.radio-canada.ca

Source and evidence

Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) ici.radio-canada.ca

Source fetched 2026-11-06.

No response from Unilever.

Evidence
Typenews organisation database (Radio-Canada, old and new formats checked against dated photos or web archives; companies asked to respond)
Confidencehigh

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “personal care supplies and equipment” changed +7.4% (12 months to Jul 2023). The size cut alone raises the price per millilitre by +8.9% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Radio-Canada database record: Dove (Unilever), product type "Nettoyant corporel". Old format: 354 ml. New format: 325 ml (documented 2023).”

More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Dove body wash, 354 ml bottle (Canada) shrink? 354 ml → 325 ml”, https://shrinkradar.com/cases/dove-body-wash-354-ml-bottle-canada-2023.html, accessed 2026-11-07. Original source: Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) (https://ici.radio-canada.ca/info/2023/reduflation/base-donnees-produits-aliments-epicerie-formats-taxes/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.