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Did Dove shower cream (Austria) shrink?

Size FactsDid it shrink? Yes
Before250 ml
After225 ml
−10.0%smaller
Price per 100 ml · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 37th-largest of 56 documented soap, shampoo & body wash cuts (tied with 10 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 2 Oct 2024
Country
Austria
Brand
Dove
Category
Soap, Shampoo & Body Wash
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

The new bottle cost €1.10 more than the old larger one. Unilever calls it a new premium line (RRP €3.49). VKI does not date this change; 2024 is when its collection reported it.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “other appliances, articles and products for personal care” changed +1.2% (12 months to Oct 2024). The size cut alone raises the price per millilitre by +11.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…VKI Dove Duschgel Seit Jahren kauft eine Konsumentin die Pflegedusche von Dove und musste nun feststellen, dass es diese nur noch in einer neuen Verpackung mit 225 ml statt bisher 250 ml Inhalt gibt. Dafür ist diese aber um 1,10 Euro teurer als die alte Verpackung mit mehr Inhalt. Was sagt Unilever dazu?”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

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All 3 in the case library →

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Cite this case

ShrinkRadar, “Did Dove shower cream (Austria) shrink? 250 ml → 225 ml”, https://shrinkradar.com/cases/dove-shower-cream-austria-at-2024.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.