Did Elvital (Elvive) Stärkendes Aufbau-Shampoo (Austria) shrink?

Size FactsDid it shrink? Yes
Before300 ml
After250 ml
−16.7%smaller
Price per 100 ml · observed+20.0%Shelf price €4.15 → €4.15, as recorded by the source.

Before you paid €1.38 per 100 ml; after, €1.66 per 100 ml: 20.0% more for the same amount.

How big a cut? The joint 18th-largest of 56 documented soap, shampoo & body wash cuts (tied with 7 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 2 Oct 2024
Country
Austria
Brand
Elvital
Category
Soap, Shampoo & Body Wash
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

Bought at dm for €4.15; competitors still sold the 300 ml bottle at the same price. L'Oréal did not answer VKI. VKI does not date this change; 2024 is when its collection reported it.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh
Size cut alone, at the old price+20.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: Eurostat HICP (AT) “other appliances, articles and products for personal care” changed +1.2% (12 months to Oct 2024). This pack’s price per millilitre changed +20.0%, 18.8 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Zuhause stellte ich entsetzt fest, dass statt der bisher 300 ml nur mehr 250 ml um den gleichen Preis angeboten wurden. Eine versteckte Preiserhöhung", schreibt uns eine Konsumentin und schickt ein Foto mit.”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

More soap, shampoo & body wash in Austria

All 3 in the case library →

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Cite this case

ShrinkRadar, “Did Elvital (Elvive) Stärkendes Aufbau-Shampoo (Austria) shrink? 300 ml → 250 ml”, https://shrinkradar.com/cases/elvital-elvive-st-rkendes-aufbau-shampoo-austria-at-2024.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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