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Did Dove Beauty Bar (US) shrink?

Size FactsDid it shrink? Yes
Before3.17 oz
After2.6 oz
−18.0%smaller
Price per oz · if the price stayed the same+21.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 17th-largest of 56 documented soap, shampoo & body wash cuts; a bigger cut than 70% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 23 Dec 2024
Country
United States
Brand
Dove
Category
Soap, Shampoo & Body Wash
Source
mouseprint.org

Source and evidence

Here We Shrink Again – Year-End 2024 – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “personal care products” changed +0.5% (12 months to Dec 2024). The size cut alone raises the price per ounce by +21.9% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Bar Soap The ever-shrinking soap bar continues to shrink. Now 3.17-ounce Dove bars are only 2.6 ounces. And Lever 2000 went from four ounces to 3.75.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

More from Dove

All 9 Dove cases →

Dove products we track

Dove brand page →

More soap, shampoo & body wash in United States

All 15 in the case library →

Newest in soap, shampoo & body wash

Shampoo, soap and toothpaste shrinkflation →

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Cite this case

ShrinkRadar, “Did Dove Beauty Bar (US) shrink? 3.17 oz → 2.6 oz”, https://shrinkradar.com/cases/dove-beauty-bar-us-us-2024.html, accessed 2026-11-05. Original source: Here We Shrink Again – Year-End 2024 – Mouse Print* (https://www.mouseprint.org/2024/12/23/here-we-shrink-again-year-end-2024/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.