Known cases / Personal Care / Equate
Did Equate Liquid Hand Soap shrink?
56 → 50 oz −10.7%Size Facts
Before56 oz
After
50 oz
Hidden unit-price rise at same price+12.0%
When2023
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Year-End 2023 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“It lost more than 10-percent of its contents, going from a 56-ounce bottle down to only 50 ounces”
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