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Did Dove creamy bubble bath (Awakening, Indulging) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before500 ml
After450 ml
−10.0%smaller
Price per 100 ml · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 37th-largest of 56 documented soap, shampoo & body wash cuts (tied with 10 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 29 May 2025
Country
Hungary
Brand
Dove
Category
Soap, Shampoo & Body Wash
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Dove krémhabfürdő 450ml Awakening Bath (2025-05-29) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-05-29) on notification by Unilever Magyarország Kft.: 500ml → 450ml. The register has 2 records for this change (flavours/scents/pack variants): Dove krémhabfürdő 450ml Awakening Bath; Dove krémhabfürdő 450ml Indulging Bath. Other record pages: nkfh.gov.hu. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév Dove krémhabfürdő 450ml Awakening Bath Közzététel időpontja 2025. 05. 29. Bejelentő cégnév Unilever Magyarország Kft. Korábbi termékméret 500ml Új, csökkentett termékméret 450ml Termékjelölés szerinti gyártó Unilever RA; 455; 3013 AL; NL Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Dove creamy bubble bath (Awakening, Indulging) (Hungary) shrink? 500 ml → 450 ml”, https://shrinkradar.com/cases/dove-creamy-bubble-bath-awakening-indulging-hungary-2025.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Dove krémhabfürdő 450ml Awakening Bath (2025-05-29) (https://nkfh.gov.hu/kiszereles-csokkentes/fp8y7rr8do27fss7rk28ebt5).

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