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Did Dove shampoo and conditioner (Israel) shrink?

Size FactsDid it shrink? Yes
Before400 ml
After350 ml
−12.5%smaller
Price per 100 ml · if the price stayed the same+14.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 28th-largest of 56 documented soap, shampoo & body wash cuts (tied with 1 other); a bigger cut than 48% of all 1,366 cases in the library. See the biggest cuts →

When
2024–2026 · reported Feb 2026
Country
Israel
Brand
Dove
Category
Soap, Shampoo & Body Wash
Source
israelhayom.co.il

Source and evidence

Israel Hayom — companies shrink packs, we pay more (6 Feb 2026) israelhayom.co.il

Source fetched 2026-10-25.

Israel Hayom (6 Feb 2026); the Israel Consumer Council compared per-100 g/ml prices with 10 July 2025. Unilever said imports of Dove hair care from Turkey stopped in May 2024 because of Turkey's trade boycott, the new sizes follow its Polish factory, and the change is marked on the pack.

Evidence
Typenewspaper investigation with Israel Consumer Council price check
Confidencehigh

Check the math in the calculator.

What the source says

“…במותג הג'ל של אריאל חלה הורדת כמות מ-1.95 ליטר ל-1.755 ליטר בלבד. אבקת הכביסה של אריאל שהכילה 8 קילו, מכילה כעת רק 7 קילו בלבד. אבקת כביסה של אריאל, צילום: . השמפו והמרכך של דאב אשר הכילו 400 מ"ל, מכילים כעת 350 מ"ל ו השמפו והמרכך של הוואי אשר הכילו 700 מ"ל, מכילים כעת 650 מ"ל. מרכך דאב, צילום: . מרכך הוואי, צילום: .”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Dove shampoo and conditioner (Israel) shrink? 400 ml → 350 ml”, https://shrinkradar.com/cases/dove-shampoo-and-conditioner-israel-2024-2026.html, accessed 2026-11-05. Original source: Israel Hayom — companies shrink packs, we pay more (6 Feb 2026) (https://www.israelhayom.co.il/business/consumers/article/19843785).

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